Author name: Kersti Rasmussen

Vi by visorPRO, the AI-powered service assistant built for equipment dealerships, is pleased to announce Noble Equipment as its newest dealership partner. Noble was recently named 2025 JCB Agriculture Global Dealer of the Year, 2023 Farm Equipment Dealership of the Year, and is consistently ranked KRONE’s #1 dealer in North America.

Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is pleased to announce the appointment of Matt Grant as Business Development Director, effective January 1, 2026.

Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is proud to announce a partnership with Johnson Tractor, a pioneering US dealership group specializing in construction and agriculture equipment. This partnership marks an important milestone as Vi strengthens its CNH dealer network with Johnson Tractor.

Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is accelerating its North American expansion through partnerships with top dealership groups: Agriteer, Elite AG, LMS Ag Equipment, Maple Lane Farm Service, and Owens and Sweitzer.

Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is enabling a new level of collaboration across the industry through work order sharing.

Calgary, Alberta — Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is pleased to announce the appointment of Kersti Rasmussen, MBA, as Director of Marketing. Rasmussen brings more than a decade of B2B marketing leadership across equipment, technology, and professional services— including hands-on experience in the dealership space from her tenure at Cervus Equipment, where she helped manage high-traffic digital channels, elevate brand positioning, and drive measurable demand generation.