Torgerson’s Equipment Unlocks More Billable Hours Every Day
How One Dealership Group Boosts Technician Capacity, Streamlines Service and Increases Profitability Using AI
Background
Founded in 1912, Torgerson’s Equipment is a fourth-generation, family-owned agriculture dealership with 19 locations across Montana and Wyoming. The company represents major brands such as CIH, Case CE, NH, Bourgault, MacDon and a variety of others across agriculture, construction and forestry industries.
The Challenge
Torgerson’s Equipment faced common industry hurdles that impacted profitability, efficiency and dealership morale:
Inaccessible Data & Dispersed Information
Service content was spread across a range of OEM and shortline platforms. While extensive, the data was difficult to access for quoting, training and diagnostics, forcing teams to rely on guesswork or memory.
Costly Inaccurate Quotes
Service writers lacked real-time labor data, often underquoting, which led to heavy write-offs and reduced margins.
Technician Shortage & Retention Risk
New technicians struggled across multiple OEM and shortline systems, risking turnover despite six-figure training investments.
Employee Burnout
Senior technicians were constantly pulled off complex jobs to answer repetitive questions, leading to frustration and a loss of institutional knowledge.
“The number one constraint that we have is technicians…how fast can we get an answer to a customer and how fast can we fix the problem is what we’re up against every day.”
– Brion Torgerson, CEO, Torgerson’s Equipment
The Solution
Torgerson’s Equipment partnered with Vi by visorPRO, the AI-powered service assistant built for equipment dealerships, to turn their data and expertise into a competitive asset. With Vi, their team gained:
Instant Knowledge Access
Consolidated OEM manuals (parts, service, operator), shortline data, internal standard operating procedures, and historical work orders into a single, searchable platform.
Knowledge Retention
Captures senior technicians’ notes and successful repair stories, preserving institutional wisdom for current and future employees.
Increased Service Throughput
Reduces diagnostic and search time, freeing up technician hours. Contextual guidance helps new technicians reach full productivity faster, boosting overall service efficiency and profitability.
Technician Training Accelerator
AI acts as a mentor, accelerating onboarding and enabling new technicians to handle complex, multi-brand issues quickly.
Verified Intelligence
Step-by-step guidance with cited sources builds trust and confidence for technicians.
“This is revolutionary. During our peak seasons, the pressure on our technical and service personnel is intense. The integration of visorPRO signifies a game-changing opportunity for Torgerson’s in terms of technician onboarding, training and overall business operations. It’s like manufacturing time.”
– Brion Torgerson, CEO, Torgerson’s Equipment
The Results
Since implementing Vi, Torgerson’s Equipment has experienced measurable gains across the dealership:
Accelerated Onboarding
New technicians achieve proficiency faster than with traditional methods.
Manufactured Time
Experienced technicians handle more customer jobs per day with instant answers in the shop.
Reduced Frustration
Senior technicians are freed from repetitive questions, while junior staff gain confidence.
Operational Efficiency
Quick access to repair procedures increases jobs per day, driving profitability.
Enhanced Integrity
A single source of verified data ensures consistent, professional service for every customer.
“If we can reduce research time that adds 2-3 hours to the day…it’s just all about efficiency. It’s tools like this that are going to get us to that next level. It increases efficiency and productivity immensely…you can sell a few more hours every week.”
– Wayne Fischer, Vice President of Product Support, Torgerson’s Equipment
Why It Matters
Torgerson’s Equipment’s experience highlights how Vi delivers measurable value in a constrained market:
Service Throughput
Handle more service capacity and customers with the same team, offsetting labor shortages.
Employee Development
Faster onboarding and skill-building preserve significant training investment.
Operational Excellence
Streamlined processes increase absorption rates and overall profitability.
Risk Mitigation
Institutional knowledge is preserved, ensuring consistent service delivery for years to come.
Ready to See the Same Results?
Discover how Vi can help your dealership create more time, onboard faster, and serve more customers with the same team to deliver service excellence.
Sources: Farm Equipment. (2023, July 18). Torgerson’s first U.S. CNH dealership to leverage visorpro technology. Farm Equipment. https://www.farm-equipment.com/articles/21543-torgersons-becomes-first-us-dealership-to-leverage-visorpro-technology