Press Release

Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is proud to announce a partnership with Johnson Tractor, a pioneering US dealership group specializing in construction and agriculture equipment. This partnership marks an important milestone as Vi strengthens its CNH dealer network with Johnson Tractor.

Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is accelerating its North American expansion through partnerships with top dealership groups: Agriteer, Elite AG, LMS Ag Equipment, Maple Lane Farm Service, and Owens and Sweitzer.

Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is enabling a new level of collaboration across the industry through work order sharing.

Calgary, Alberta — Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is pleased to announce the appointment of Kersti Rasmussen, MBA, as Director of Marketing. Rasmussen brings more than a decade of B2B marketing leadership across equipment, technology, and professional services— including hands-on experience in the dealership space from her tenure at Cervus Equipment, where she helped manage high-traffic digital channels, elevate brand positioning, and drive measurable demand generation.

Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is pleased to announce the appointment of Jeff Bilow as Director of Business Development, Canada & International. With over two decades of leadership experience in agriculture, technology, and dealership operations, Bilow will play a key role in expanding Vi’s footprint across Canada and into international markets.

T1 Technology Corporation, the company behind Vi by visorPRO®, is proud to announce that Murat Coskun, President & CEO of Entmar Industries, LLC, has joined the company to lead its OEM Initiatives.

Ron Piccolo joins Vi by visorPRO® as Director of Business Development for Construction & Rental. With 9+ years at SmartEquip, he brings deep expertise to help drive Vi’s growth into new verticals.

Vi by visorPRO, the AI-powered service assistant built for equipment dealerships, is pleased to announce the appointment of John Schmeiser as Chief Operating Officer. A respected leader in the dealership industry, Schmeiser brings decades of experience and a proven track record of guiding organizations through change and growth.

visorPRO, the AI-powered assistant for heavy equipment dealerships, has partnered with Industrial Machine Inc. to expand into municipal and contractor equipment. This collaboration highlights the versatility of Vi, visorPRO’s AI assistant, in streamlining service workflows and boosting technician efficiency across diverse fleets.