Author name: Vi

#1 KRONE North America Dealer and JCB Agriculture Global Dealer of the Year, Noble Equipment, Selects Vi by visorPRO® to Strengthen Equipment Uptime and Service Performance

Vi by visorPRO, the AI-powered service assistant built for equipment dealerships, is pleased to announce Noble Equipment as its newest dealership partner. Noble was recently named 2025 JCB Agriculture Global Dealer of the Year, 2023 Farm Equipment Dealership of the Year, and is consistently ranked KRONE’s #1 dealer in North America.

#1 KRONE North America Dealer and JCB Agriculture Global Dealer of the Year, Noble Equipment, Selects Vi by visorPRO® to Strengthen Equipment Uptime and Service Performance Read More »

Vi by visorPRO Strengthens CNH Dealer Network with Johnson Tractor

Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is proud to announce a partnership with Johnson Tractor, a pioneering US dealership group specializing in construction and agriculture equipment. This partnership marks an important milestone as Vi strengthens its CNH dealer network with Johnson Tractor.

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Farm Equipment Feature: Dealers Are Turning to Vi — Here’s Why

Farm Equipment Magazine Feature September 2025 Edition Dealers Are Turning to Vi —Here’s Why A statement from the executive team at Vi by visorPRO Across North America, equipment dealerships are navigating margin pressure, technician shortages and escalating service demand. At visorPRO, we believe the future of dealership performance lies in how well organizations harness their

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Kersti Rasmussen Joins Vi by visorPRO® as Director of Marketing

Calgary, Alberta — Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is pleased to announce the appointment of Kersti Rasmussen, MBA, as Director of Marketing. Rasmussen brings more than a decade of B2B marketing leadership across equipment, technology, and professional services— including hands-on experience in the dealership space from her tenure at Cervus Equipment, where she helped manage high-traffic digital channels, elevate brand positioning, and drive measurable demand generation.

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