Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is proud to announce a partnership with Johnson Tractor, a pioneering US dealership group specializing in construction and agriculture equipment. This partnership marks an important milestone as Vi strengthens its CNH dealer network with Johnson Tractor.
Vi by visorPRO Strengthens CNH Dealer Network with Johnson Tractor Read More »
Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is accelerating its North American expansion through partnerships with top dealership groups: Agriteer, Elite AG, LMS Ag Equipment, Maple Lane Farm Service, and Owens and Sweitzer.
Vi by visorPRO Accelerates North American Expansion with Leading Dealer Partners Read More »
Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is enabling a new level of collaboration across the industry through work order sharing.
Dealerships Unlock New Value Through Secure Work Order Sharing Read More »
Farm Equipment Magazine Feature September 2025 Edition Dealers Are Turning to Vi —Here’s Why A statement from the executive team at Vi by visorPRO Across North America, equipment dealerships are navigating margin pressure, technician shortages and escalating service demand. At visorPRO, we believe the future of dealership performance lies in how well organizations harness their
Farm Equipment Feature: Dealers Are Turning to Vi — Here’s Why Read More »
Calgary, Alberta — Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is pleased to announce the appointment of Kersti Rasmussen, MBA, as Director of Marketing. Rasmussen brings more than a decade of B2B marketing leadership across equipment, technology, and professional services— including hands-on experience in the dealership space from her tenure at Cervus Equipment, where she helped manage high-traffic digital channels, elevate brand positioning, and drive measurable demand generation.
Kersti Rasmussen Joins Vi by visorPRO® as Director of Marketing Read More »
In this panel discussion hosted by Associated Equipment Distributors (AED), industry leaders will explore how dealerships can better capture, interpret, and apply work order data to strengthen service absorption and long-term customer value.
Unlocking the Power of Work Orders Read More »
Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is pleased to announce the appointment of Jeff Bilow as Director of Business Development, Canada & International. With over two decades of leadership experience in agriculture, technology, and dealership operations, Bilow will play a key role in expanding Vi’s footprint across Canada and into international markets.
T1 Technology Corporation, the company behind Vi by visorPRO®, is proud to announce that Murat Coskun, President & CEO of Entmar Industries, LLC, has joined the company to lead its OEM Initiatives.
Industry Veteran Murat Coskun Joins Vi by visorPRO® to Lead OEM Initiatives Read More »
Ron Piccolo joins Vi by visorPRO® as Director of Business Development for Construction & Rental. With 9+ years at SmartEquip, he brings deep expertise to help drive Vi’s growth into new verticals.
AED Magazine Feature July 2025 Edition The Work Order Wake-Up Call Why Dealerships Can’t Afford to Ignore Their Own Data Brock Moir, COO, T1 Technology Corp. 1. Stop Sleeping on a Gold Mine Dealer principals obsess – rightly – about revenue, margins and potential acquisitions. There is one lever that can move the needle on
AED Magazine Feature: Why Dealerships Can’t Afford to Ignore Their Own Data Read More »
