Calgary, Alberta — Vi by visorPRO, the AI-powered service assistant built for equipment dealerships, is pleased to announce Noble Equipment as its newest dealership partner. A high-performing, multi-line dealership, Noble Equipment selected Vi as part of its ongoing focus on maximizing equipment uptime and strengthening service operations across its locations. Noble was recently named 2025 JCB Agriculture Global Dealer of the Year, 2023 Farm Equipment Dealership of the Year, and is consistently ranked KRONE’s #1 dealer in North America.

Based in Nobleford, Alberta, Noble Equipment is a full-service agricultural equipment dealership serving customers across Alberta, Saskatchewan, and British Columbia. With three locations, Noble represents leading equipment brands including JCB, KRONE, DEUTZ-FAHR, Vermeer, and Manitou, along with a range of shortline partners. The dealership supports livestock, dairy, hay, and forage operations where service responsiveness and equipment uptime are critical to daily operations.

Through its adoption of Vi, Noble Equipment is using AI to further improve service execution and reduce downtime for its customers. Vi is designed to give technicians faster access to OEM and short line documentation, past work orders, and technician insights across all brands. This supports clearer work-order documentation, stronger knowledge capture, and more consistent service that help technicians diagnose issues faster and get equipment back up and running work sooner.

“Uptime is what matters most to our customers,” said Sheldon Gellner, General Manager of Noble Equipment. “Vi will help our teams access accurate, verified service information instantly, reduce time spent searching across systems, and ensure technicians are working from the same trusted knowledge across the dealership.”

“Noble Equipment runs a complex, high-throughput service operation where consistency and speed matter,” said John Schmeiser, COO of Vi by visorPRO. “Their decision to invest in AI reflects a focus on reducing friction in day-to-day workflows and giving technicians reliable information so work gets done right the first time.”

Guided by its mission, Supporting our farmers, every step of the way, Noble Equipment continues to invest in tools and partnerships that help customers minimize downtime, maintain productivity, and operate with confidence.