FOR IMMEDIATE RELEASE

Calgary, Alberta — Vi by visorPRO®, the AI-powered service assistant built for equipment dealerships, is pleased to announce the appointment of Kersti Rasmussen, MBA, as Director of Marketing. Rasmussen brings more than a decade of B2B marketing leadership across equipment, technology, and professional services— including hands-on experience in the dealership space from her tenure at Cervus Equipment, where she helped manage high-traffic digital channels, elevate brand positioning, and drive measurable demand generation.

Most recently, Rasmussen led regional marketing for a national professional services firm, overseeing strategy and execution for locations across Western Canada. Her background spans SaaS, transportation, recruitment, and enterprise communications, with a track record of building programs that turn brand awareness into pipeline and customer retention.

“Kersti understands dealerships and the realities of the aftermarket,” said John Schmeiser, COO of T1 Technology Corporation. “Her blend of equipment-industry experience, data-driven marketing, and clear, practical storytelling will help us scale Vi’s dealer-first message and support our growth across new markets.”

Rasmussen will lead marketing strategy, brand and content development, demand generation, and industry communications—partnering closely with product, sales, and customer success to highlight real-world outcomes for dealers.

“I’m excited to help share the Vi story in a way that’s clear, credible, and valuable to dealers,” said Kersti Rasmussen, Director of Marketing, Vi by visorPRO. “This industry runs on uptime and trust. My focus will be enabling dealers to see exactly how Vi turns their service data into faster answers, stronger margins, and a better customer experience.”