AED Presents:
Unlocking the Power of Work Orders
August 28, 2025 – 10am CT
About
Every dealership creates a gold mine of data through its work orders—but too often, that information stays locked in filing cabinets, business systems, or scattered portals. What if you could transform that data into actionable insights that drive profitability, improve technician efficiency, and enhance customer service?
In this panel discussion hosted by Associated Equipment Distributors (AED), industry leaders will explore how dealerships can better capture, interpret, and apply work order data to strengthen service absorption and long-term customer value.
This session is designed to give practical, educational insights—helping dealership leaders unlock the hidden value in their service departments and drive measurable business results.
What You'll Learn
- Why work order data is one of the most underutilized dealership assets
- Practical ways to turn service history into accurate quoting, faster diagnosis, and improved service efficiency
- How dealerships can use data-driven insights to boost absorption and customer satisfaction
- The value of dealer-to-dealer work order sharing—leveraging collective knowledge for faster, more accurate service
- Lessons from real-world examples on making work order data a cultural and operational advantage
Secure your spot today!
Moderator
An ag-tech visionary with 40+ years of experience in agriculture and equipment innovation. Robert is the founder of T1 Technology Corporation, a company dedicated to delivering intelligent tools that solve real-world problems in blue-collar industries.
Panelists
Wayne Fischer – VP of Operations, Torgerson’s Equipment
Wayne Fischer, a 25-year veteran of Torgerson’s, built his career on a foundation of hard work learned on his family farm. Recognized for leadership and operational expertise, he is also dedicated to mentoring others in the agricultural industry. Wayne and his wife Julie have three children and enjoy family time, shooting sports, and the outdoors.
John brings decades of industry leadership, having unified multiple regional dealer associations under the North American Equipment Dealers Association (NAEDA). Now COO at visorPRO, he continues to champion dealer-first solutions and fosters collaboration between technology providers and the equipment industry.
Brock Moir – Chief Product Officer, Vi by visorPRO
Brock Moir is a data science and product leader with over 8 years of experience building data-powered solutions across industries from healthcare to agriculture. With an MSc. in particle physics research at the Large Hadron Collider, he brings deep expertise in machine learning and leadership, previously guiding digital transformations at the Alberta Machine Intelligence Institute. At T1 Technology, Brock leads teams to deliver impactful, results-driven products.