[Edmonton, AB – April 22nd, 2025] – visorPRO, the leading AI-powered service assistant for heavy equipment dealerships, is proud to announce a new partnership with Industrial Machine Inc., a well-established distributor serving municipal and contractor customers across Western Canada. This collaboration marks visorPRO’s expansion into a broader set of equipment applications, demonstrating the flexibility and impact of its technology across new verticals.

Industrial Machine is known for delivering best-in-class solutions for public works and commercial customers—from snow and ice equipment to street sweepers and brush mowers. As their equipment portfolio has grown more diverse, so too has the complexity of supporting that fleet through service. This is where visorPRO’s AI assistant, Vi, steps in—offering real-time answers to technical inquiries, streamlining service workflows, and enabling faster, more confident decision-making.

“This partnership is an exciting milestone for visorPRO as we move into a new market segment,” said Robert Saik, CEO of visorPRO. “It demonstrates that no matter the equipment lineup, Vi delivers measurable value by reducing service inefficiencies, improving technician performance, and ultimately supporting business growth. Industrial Machine proves that our solution is not limited to agriculture or construction—it’s about making any service department smarter.”

“At Industrial Machine, our commitment has always been to provide our customers with exceptional service and support. Partnering with visorPRO gives our technicians and service team a powerful new tool to work more efficiently and deliver even better results. With the variety of equipment we handle, having instant access to service knowledge is a game changer.” — Brad Van Eck, Service Manager, Industrial Machine Inc.

This partnership highlights visorPRO’s commitment to serving the needs of dealerships across a wide range of equipment categories. By simplifying access to complex technical documentation and internal knowledge, Vi empowers technicians to work faster and enhances the overall customer experience. As visorPRO continues to scale, collaborations like this one with Industrial Machine will play a key role in unlocking efficiencies across new industries and regions.