Farm Equipment Magazine Feature
June 2025 Edition
Al in Your Dealership
The Strategic Advantage You Can't Afford to Miss
A Letter from the CEO | Robert Saik, CEO, T1 Technology Corp.

Dear reader,
We’re standing at a crossroads in the equipment industry. Rising service expectations, shrinking labor pools and increasingly complex machinery have pushed service departments to a breaking point. It’s no longer just about selling equipment — it’s about delivering uptime, performance and reliability. That means we must rethink how knowledge flows inside dealerships.
I founded T1 Technology Corp. with one clear goal: to build tools that make the lives of real people — technicians, service managers and parts teams — easier. Not by replacing them, but by giving them faster access to the knowledge they already own.
Our team came from the field. I’ve spent my life in agriculture and equipment. I’ve built and exited companies like the AGRI-TREND Group and DOT Power Platform. Even then, I could see the bottleneck: service knowledge was trapped — in PDFs, in someone’s head or buried in disconnected systems. AI has finally given us the ability to unlock it.
When you’re working with equipment, you can’t afford to make mistakes. AI that’s too generic isn’t good enough. That’s why we focus on specific intelligence — pulling together scattered data and delivering exactly what your team needs, when they need it.
This isn’t hype — it’s real. Dealers using AI are already seeing results:
Service teams get answers in seconds — not hours.
Internal knowledge is captured and shared instead of lost to turnover.
Response times are improving, burnout is easing and margins are growing.
One of our partners told me, “We look smarter to our customers, and that drives more business.” That’s the impact of AI done right.
This shift isn’t happening in isolation. CNH recently launched its own AI assistant — proof that the industry is evolving. But OEM platforms are built for a single brand. Most of you operate multi-brand businesses, which is why visorPRO was designed to be dealer-first, shortline friendly and colorblind.
We’ve always believed in collaborating closely with dealers to build tools that reflect the realities of your service department. Now, we’re extending that spirit to OEMs as well. We’ve had conversations with CNH, and I commend them for recognizing that third-party platforms are necessary to provide dealers with complete, flexible solutions.
We’ve gone further — integrating visorPRO directly with dealership business systems to unlock even greater value. We’re already transforming years of work orders into searchable, technician-ready answers. This is a major step toward surfacing the insights that make your team faster and more effective.
You’ve invested in the right people and tools. Now’s the time to connect those dots.
At the 2024 Dealership Minds Summit, we heard that 5 years from now, your success will depend on how well you’ve integrated AI into your operations. Those who act now will lead. Those who wait, will be left behind.
Let’s talk about getting started — on your terms. Your team, and your customers, deserve nothing less.
Smarter Service Starts Here.